“It’s bigger for us than the Super Bowl or the Oscars, because it extends for so long,” said Kerry Lauerman, Mic’s executive news director. They also delight in watching themselves watch “Games of Thrones.”Ĭhances are, if you publish something about “Game of Thrones,” someone will read it.* So any “Games of Thrones” content is good content, and the more “Game of Thrones” content, the better. And they are eager to hear competing theories about what’s coming next. The millions who do watch the show are ravenous to unpack its dense plotting and sprawling cast of characters. (HBO’s accounting, which includes views from sources Nielsen doesn’t track, like HBO Now and DVRs, pegs its audience at 25.7 million.)īut for media outlets that aren’t HBO, “Game of Thrones” is the peakest Peak TV. Nielsen says it averaged 10.6 million viewers a week in its last season, which means it’s not even a Top 10 show. Opening thought from Times recapper Jeremy Egner: “If you have designs on a dynasty, the first thing you have to do is get yourself a sweet map.” Rani Molla / Recode Meanwhile, a handful of publications, including the New York Times and Vanity Fair, whose writers had seen an embargoed screening of the first episode, were able to publish their recaps immediately after the credits started rolling. Twitter carried the show live Verizon sponsored the stream. In Los Angeles, The Ringer started streaming “ Talk the Thrones,” an hour-long “after show” starring “Games of Thrones” fans/writers from Bill Simmons’s site. BuzzFeed’s editors think they will end up generating at least 10 posts in the first 24 hours of the season, with contributions from writers around the world. Not surprisingly, it was a 61-item list a bit surprisingly, only two items were dedicated to Ed Sheeran. Meanwhile, in London, Guillaume’s colleague Andy Golder was writing up BuzzFeed’s official recap. That meant that in Sydney, Australia, Jenna Guillaume, BuzzFeed’s lead “Game of Thrones” writer - partly because she loves “Game of Thrones,” partly because geography means she can write about it on a Monday morning instead of a Sunday night - started writing “ The Opening Scene Of The "Game Of Thrones" Premiere Was Fucking Epic.” It was the first of five posts she would write about the episode. At 9 pm ET last night, HBO kicked off the new season of “Game of Thrones,” its most valuable franchise.Īnd 61 minutes later, the rest of the media industry kicked off their coverage of “Game of Thrones.” Because “Game of Thrones” is almost as valuable to the rest of the media industry as it is to HBO.
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